Moore Crunch: Redefining Autism Entrepreneurship

A Maryland man is redefining what’s possible for individuals with autism through his innovative pretzel business, Moore Crunch.

Marcus Moore, the 30-year-old entrepreneur behind Moore Crunch, has turned his passion into a thriving enterprise. His journey began with a simple goal: to achieve personal growth and self-sufficiency. Today, his pretzels are not only a local favorite but also a testament to his hard work and determination.

“It’s just amazing to have this in stores like Fishpaws,” Moore said. “It’s just amazing.”

WBAL-TV 11 News first introduced the community to Moore in March 2023, shortly after he launched his pretzel venture. What started as a small-scale operation has quickly grown. Moore’s initial setup involved mixing pretzels in a large bowl, but he has since advanced to using a commercial kitchen, allowing for greater production and innovation.

“It also helped me get to interact with more people with greatness, learning social skills and it’s been very good at helping my social anxiety,” Moore said. “It has been improving ever since.”

Moore’s growth is evident not just in his business operations but also in his product line. He has introduced a new sour-cream-and-onion flavor and expanded his distribution network. His pretzels are now available at notable locations such as Fishpaws Marketplace, Eddies of Roland Park, Geresbeck’s Food Market, Graul’s Market, and Green Valley Marketplace. In addition, you can find Moore Crunch pretzels at The Johns Hopkins Hospital, Sinai Hospital, the National Aquarium, and Camden Yards.

“It’s amazing how far a journey it is from being in a small business, like a booth and to just be growing and expanding. It’s just been wonderful,” Moore reflected.

As his business continues to flourish, Moore is also committed to giving back to the community. He is actively raising funds to upgrade to a larger commercial kitchen and to hire additional staff. Moreover, Moore is dedicated to supporting children with autism, demonstrating his commitment to making a positive impact.

Throughout his journey, Moore has remained focused on his mission: to prove that with determination and creativity, anything is possible for people with autism. “Don’t let anyone tell you that you can’t do something,” Moore advises. “There’s always a way.”

Discover Exceptional ABA Therapy in Maryland with Jade ABA Therapy

At Jade ABA Therapy, we are dedicated to helping individuals with autism reach their full potential. Our expert team provides personalized ABA therapy in Maryland designed to support and empower individuals and their families. If you’re seeking high-quality autism services tailored to your needs, look no further.

Contact us today to learn more about how our ABA therapy can make a difference in your life. At Jade ABA Therapy, we believe in the power of possibility and are here to support you every step of the way.

Scroll to Top